by Jill P

Running In July

Where’s Waldo? In Kalamazoo, of course. The famous children’s book character in the striped shirt and black-rimmed specs is visiting twenty-six different local businesses throughout our community this July. Those who spot him can win prizes, including buttons, book coupons and more. From Gazelle Sports at 214 S Kalamazoo Mall to the People’s Food Co-op at 507 Harrison St., from Sweetwater’s Donut Mill at 3333 Stadium Dr. to Bookbug at 3019 Oakland Dr., Waldo figures will be well hidden in local business establishments. Find Waldo is a great summer vacation activity, and a wonderful way for residents to support local business and the Shop Local Kalamazoo movement.


Find Waldo Local in Kalamazoo Passport

Anyone who wishes to participate can pick up a “Find Waldo Local in Kalamazoo!” passport with the names of all the participating sites, and get their passport stamped or signed for each Waldo they spot. The first 125 Waldo seekers to get their passports stamped or signed at ten or more sites can bring their passports back to Bookbug to collect prizes. Collecting store stamps or signatures at twenty or more businesses will entitle diligent seekers to enter in a grand prize drawing at the “Waldo Found! Party” at Bookbug on July 31 at 4 pm, with the top prize being a 6-volume deluxe set of Waldo books.


Where’s Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in the late eighties. Since then, the Where’s Waldo books have held a cherished spot on bookstore shelves the world over. There are now over 61 million Waldo books in print worldwide and they’ve been translated into over 30 languages. An entire generation has grown up searching for Waldo and his cast of wandering companions.

In celebration of Waldo’s longevity and popularity, his American publisher, Candlewick Press, is once again teaming up with the American Booksellers Association and 250 independent bookstores all across the country, including Bookbug here in Kalamazoo, MI, for some hide and seek fun as well as to encourage communities to patronize their local businesses.

There is no charge to participate, and the hunt lasts for the entire month of July. For more information about hunting for Waldo and Woof in Kalamazoo, call Bookbug at 269-385-2847.


Participating Businesses


Bell’s Brewery 355 E Kalamazoo Ave Kalamazoo MI 49007 269.382.2332
Bookbug 3019 Oakland Dr. Kalamazoo MI 49008 269.385.2847
Confections with Conviction 116 W Crosstown Pkwy #101 Kalamazoo MI 49001 269.381.9700
Crow’s Nest Restaurant 816 S Westnedge Ave Kalamazoo MI 49001 269.978.0490
Fanfare Sports & Equipment 4415 S Westnedge Ave Kalamazoo MI 49008 269.349.8866
Gales True Value 2825 Stadium Drive Kalamazoo MI 49008 269.342.8111
Gazelle Sports 214 S. Kalamazoo Mall Kalamazoo MI 49007 269.342.5996
Greenlight Music 4717 W Kl Ave Kalamazoo MI 49006 269.372.8560
Kalamazoo Public Library 315 S. Rose St Kalamazoo MI 49007 269.342.9837
Lee’s Adventure Sports 311 W Kilgore Rd Portage MI 49002 269.381.7700
Little Chick Shoe Shop 449 W Kilgore Rd Portage MI 49002 269.342.2024
Little Sprout Children’s Boutique 3009 Oakland Dr Kalamazoo MI 49008 269.366.4325
MacKenzies Bakery 527 Harrison Kalamazoo MI 49007 269.343.8440
Nature Connection 359 S Kalamazoo Mall Kalamazoo MI 49007 269.567.2873
Pedal 611 West Michigan Ave Kalamazoo MI 49007 269.567.3325
People’s Food Co-Op 507 Harrison St Kalamazoo MI 49007 269.342.5686
Sarkozy Bakery 350 E. Michigan Ave Kalamazoo MI 49007 269.342.1952
Satellite Records 808 S. Westnedge Kalamazoo MI 49001 269.381.0218
Sawall Health Foods 2965 Oakland Dr Kalamazoo MI 49008 269.343.3619
Sweetwater’s Donut Mill 3333 Stadium Dr. Kalamazoo MI 49008 269.372.3636
Treat Street 3023 Oakland Dr Kalamazoo MI 49008 269.388.5505
Tromblay Salon 627 S Burdick St Kalamazoo MI 49007 269.383.4300
VanderSalm’s Flower Shop 1120 S Burdick St Kalamazoo MI 49001 800.232.7134
Water Street Coffee Joint 3037 Oakland Dr Kalamazoo MI 49008 269.488.7178
Zoo City Cycle & Sports 4308 S Westnedge Ave Kalamazoo MI 49008 269.552.3000



Have fun and good luck finding Waldo in our community!







By | 2015-07-09T05:19:21+00:00 July 9th, 2015|Categories: Around Kalamazoo|2 Comments

About the Author:

Jill is a mom of a busy 8 year old son. was started in 2013 to showcase all of the great things to do in and around Kalamazoo. When not working the website, Jill likes to hike, cook, and read in her free time.


  1. Jessie July 9, 2015 at 11:44 pm

    This is a great idea. It would be fun for the kids and it gives me the opportunity to check out some of these businesses that I have been wanting to since we moved to kzoo.

    • Jill P July 10, 2015 at 7:28 am

      Thanks for taking the time to comment Jessie. Have fun and let us know how it goes!

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